LYRA AGENCY X BIG 2.0

LYRA AGENCY
BOREALIS IMMERSIVE GROUP

IMMERSIVE SHOW

CREATIVE PROPOSAL 2021

Key information

When

start date
July – August 2021
Where

SUGARCITY
event space
Who

men, women, modern, progressive. Families with children. Average or above average income.
Invitation activities

Involvement
Show activities

Involvement
Post-project activities

Involvement

Basis of creative proposals

The following key principles were taken as the basis for preparing the creative concepts

Popularity

The show topic must be popularly accepted and understood by the project's target audience. It must be simple and clearly visible to people of any age.
Freshness

Despite following a trendy topic, the proposed concepts must not repeat what has already been used in other digital projects.
Meaningfulness

Many hi-tech shows of today only serve the entertainment purpose. Our activity must not become just one more show in the lineup. It will have a meaning, in addition to conveying emotions.

Gustav Klimt: gold and colour. Les Bassins de Lumières

SKALAR.art light show

TeamLab Digital installations

Dali - Living Dreams

CERN - Universe of Particles Exhibition

Electronic: From Kraftwerk to The Chemical Brothers

Les expositions 2020 des Bassins de Lumières

Arnaud REBOTINI Live from Bassins de Lumières, Bordeaux (NEW)

Customer journey map

Diving into the concept begins with buying a ticket. The path to the venue of the show continues the general concept. Areas involved: entrance, facade, parking space, passing through 1st floor, entering 2nd floor.

Key information

SHOW

The show is based on projection videos
in different formats, from chronicles and animation to CGI graphics and numerous thematic musical sets created specifically for the show.

concept

Edges of the Future
Five Scenarios of Tomorrow

Since the dawn of the humanity, people dreamed about looking into tomorrow and seeing what awaits them. Esoterics and astrologists, scientists and writers have been describing various models of the future. But what exactly does await the humanity? Social crises and cataclysms? Or global unity and conquest of space?

For the show, we chose some of the most popular models of the future proposed by futurologists, writers and artists, from gloomy dystopias to bright and optimistic pictures of the conquest of Mars and other planets. We interpret five options of the hypothetical future and present them in the show format using different visual approaches.

Step 1

Invitation activities

The visitor's ticket acts as an invitation to various worlds.
The electronic ticket comes with a QR code to view
the show's announcements in augmented reality.

PHONE APP

The guest is also invited to install a smartphone app.
The app contains information about the show, gamification.
The guest takes a test on the topic "Create your own vision of the future" and shares the results via social media. An alternative version: test "Which future is closer to you?" which enables the guest to create a portrait of their future, more scientific or artistic.
Next, among those who shared the results, lotteries are held to win souvenirs in the theme of the show.

SCRIPT Step 2

10 MIN → BLOCK 1

INTRO

The video sequence begins with the Big Bang - the beginning of everything. Then, at an accelerated pace, the evolution of the Universe, the emergence of the Earth and humanity.
Milestones of development and people who have made the greatest contribution to the development of civilization.
Quick change of images: Egyptian pyramids, Wonders of the world, medieval cathedrals. Change of shots with the great scientists of antiquity and the Middle Ages. The finale of the block is dedicated to Leonardo Da Vinci - an artist, inventor and the first famous futurist who tried to predict the future in his works.
Ethnic Electronica, New age DJ set

More

7 MIN → BLOCK 2

RETRO FUTURISM

Basis for inspiration
Books by Herbert Wells, Jules Verne

Movies: Sky Captain and the World of Tomorrow
Drawings of Leonardo da Vinci и Vintage postcards by Villemard publishers

Electro Swing, Nu jazz DJ set
What was the popular view of the future in the XIX and first half of XX century? Nostalgic look back in the past. The visuals present futuristic ideas of our ancestors.

3 MIN → BLOCK 3

DYSTOPIA

Basis for inspiration
Books by George Orwell, Aldous Huxley, Yevgeny Zamyatin, Philip Dick

Movies: Metropolis, Gattaca, A Clockwork Orange, V for Vendetta

Trance and House DJ set
A world in which individuality and uniqueness of personality are suppressed and tightly controlled by society.

*This stage will be a bright contrast to the following development of the plot, as well as lead to a logical connection with the final idea of the show.

7 MIN → BLOCK 4

TRANSHUMANISM

Basis for inspiration
Books by Clive Staples Lewis, Edward Bellamy, Robert Anson Heinlein

Movies: Tomorrowland, Mr. Nobody, The Giver, Brave New World
European and American illustrators of the Golden Age of Fiction

Deep house, glitch DJ set
With the help of IT, nano - and biotechnologies, humanity creates a balanced society. There is no inequality, poverty and hunger, and aging has been eliminated. People have all the opportunities for creative realization.

7 MIN → BLOCK 5

CYBER FUTURISM

Basis for inspiration:
Books by William Gibson, Robert Sheckley, Bruce Sterling.

Movies: Johnny Mnemonic, Blade Runner, Ghost in the Shell

Industrial music
In this version of the future, in which humanity will concentrate on conquering not the external space, but the internal — physical and virtual. The development of technology and computer networks will allow people to discover virtual worlds, and information will become an essential resource.

7-8 MIN → BLOCK 6

SPACE EXPANSION

Today's cultural phenomenon is the aspiration for space. SpaceX's mission to Mars, Chinese Lunar Exploration Program, Mars 2020 Perseverance Mission, other NASA's projects.

Movies: Space Odyssey 2001, The Martian, Interstellar

Ambient-style music set
A version of the future in which the humans bravely venture to the stars, starting with a trip to Mars and venturing further, with futuristic visions of the landscapes and nature of remote planets.

5 MIN → BLOCK 7

OUTRO

Inspiring shots with cities and people of the future. A kaleidoscope of people's faces, showing the diversity, uniqueness, and importance of each for humanity.

An epic, inspiring music compilation.
The future of humanity depends only on us. And if we can overcome all of our disagreements, be guided by the ideas of humanism, diversity and inclusivity, justice and freedom, together we can create a new better world.

More

Watch the showreel

Intro Ethnic Electronica, New age DJ set.

Retro futurism Electro Swing, Nu jazz DJ set.

Dystopia Trance and House DJ set.

Transhumanism Deep house, glitch DJ set.

Cyber Futurism Industrial music.

Space expansion Ambient-style music set.

Outro An epic, inspiring music compilation.

Identity

Facade

Whose future fantasy is more real?

On the facade of the building, guests will see portraits of famous futurists with provocative quotes.

Entry group

Arches with LED screens, with scrolling text with quotes
and provocative inscriptions:

Edges of the Future
Tomorrow Depends on Us
Space Awaits
Quotes of Leonardo da Vinci

Welcome area

Space for guests to gather before the show,
as well as for a potential VIP area.

a show bar decorated in the overall theme of the show
exclusive cocktail card
souvenir shop
company merchandize

Museum area

Interactive gallery of futurologists. The guests will see screens, works
and art objects inspired by the greatest minds
who changed the world.

From Leonardo da Vinci and Thomas More
to Stephen Hawking and Yuval Harari.

*A space for inspiration and potential collaborations
with museums and other art organizations

CONCEPT 2

Celestial body

A large half-sphere under the ceiling, made of canvas, which will become the central art element of the show.

*Not intended for the Toronto venue.

Options for star scientists

POPSCI FIGURES ARE THE NEW CELEBRITIES

We suggest involving scientific celebrities - consultants. They will help with content development. Their name will add importance to the show, increase the PR effect.

Companies

Blue Origin Space
X Starship Virgin Galactic
Futurologists

Yuval Noah Harari
Kevin Kelly / Wired founder
Ray Kurzweil / biohacking pioneer
Science popularisers

Michael Pollan. Brian Cox / BBC science programs host
David Attenborough / writer, BBC host
Neil deGrasse Tyson / astrophysicist
Science visioners

David Takayoshi Suzuki / Canadian geneticist, popularizer of science
Michio Kaku / physics of the future and parallel worlds

Step 3

POST-PROJECT
ACTIVITIES

DIGITAL SOUVENIRS

Unique filters for Instagram / TikTok which are created and inspired by the style of fashion images from Fashion Art Toronto or in direct collaboration with them.
Topical masks (science and art) for Instagram.
Frameworks and topical compilations for the Facebook account.
Exclusive promo codes for buying souvenirs with show logo together with the show partner.

Staff Outfits

The personnel wears futuristic outfits
with reference to Elon Musk's astronaut outfits.

LED-badges with scrolling text.

DETAILS

Anti-COVID19 Measures

Personnel regularly tested for Covid-19
Branded face masks for the guests are obligatory and included in the ticketprice as part of the PR-campaign
Hand sanitizers on site
Regular site disinfections throughout the day

IMMERSIVE SHOW Х CREATIVE PROPOSAL

Other materials

Project Preparation timeline Previous concept presentation

LYRA AGENCY
Borealis Immersive Group

THANK YOU

FOR YOUR ATTENTION